Shop by Destination
Every woman has a story. Every destination tells one.
Each HerTone shade is inspired by a different kind of woman — her energy, her confidence, her story.
So, where are you headed?
New York –Bold. Unbothered. Always knows who she is.
Charleston – Soft, graceful, and timeless.
Los Angeles – Ambitious, effortless, and always somewhere worth being.
Aspen – Polished, refined, and quietly expensive.
Chicago – Classic, confident, with just enough edge.
Palm Beach – Bright, glamorous, and vibrant.
Napa Valley – Warm, relaxed, and naturally beautiful.
San Francisco – Creative, confident, and unique.
Sedona – Calm, balanced, and wellness-inspired.
Each collection links directly to its Shopify product page, making it easy to browse, select, and purchase your favorite shade.
Find Your Tone
he might be New York today and Miami tomorrow.
HerTone Collection was created for every version of her because your hair, your style, and your story were never meant to fit into one box.
Find the shade that feels like you.















