Shop by Destination
Every woman has a story. Every destination tells one.
Each HerTone shade is inspired by a different kind of woman — her energy, her confidence, her story.
So, where are you headed?
Aspen
Polished, refined, and quietly expensive.
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Charleston
Soft, graceful, and timeless.
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Charlotte
Genuine, thoughtful, and welcoming.
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Chicago
Classic, confident, with just enough edge.
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Dallas
Driven, fearless, and empowering.
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Laguna Beach
Playful, magnetic, and always a little unexpected.
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Los Angeles
Ambitious, effortless, and always somewhere worth being.
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Malibu
Glamorous, confident, and always bringing the heat.
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Memphis
Strong, loyal, and unforgettable.
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Napa Valley
Warm, relaxed, and naturally beautiful.
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Nashville
Free spirited. Authentic. Captivating
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New York
Bold. Unbothered. Always knows who she is.
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Palm Beach
Bright, glamorous, and vibrant.
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San Francisco
Creative, confident, and unique.
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Scottsdale
Polished, carefree, and permanently in vacation mode.
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Sedona
Calm, balanced, and wellness-inspired.
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Each collection links directly to its Shopify product page, making it easy to browse, select, and purchase your favorite shade.
Find Your Tone
She might be New York today and Miami tomorrow.
HerTone Collection was created for every version of her because your hair, your style, and your story were never meant to fit into one box.
Find the shade that feels like you.














